We at Reviewed are simply as inquisitive about these flashy merchandise we see in our Instagram feeds as you might be. For our ‘As Seen On IG’ sequence, our writers put them by their paces to search out out in the event that they’re truly nearly as good as they give the impression of being on-line—or too good to be true. Spot one which we have missed? E mail us at [email protected]
At this level, nearly the whole lot that you simply as soon as purchased in a retailer has been disrupted by a model that originated on Instagram. Bras? Verify. Prescription skincare? You wager. Knitting? Certainly. Home crops? Yup.
It’s at such a degree that, if I have been an entrepreneurial kind with a cool concept and a few crowdfunding money, I might suppose that the important thing to interrupt into my trade wouldn’t be to disrupt it (as a result of it’s already been carried out), however, slightly to re-disrupt it. At the very least, that’s what Atoms, a brand new sneaker model, appears to be doing, on the coattails of one other millennial-focused sneaker model beginning with A that you simply’ve in all probability seen in an Instagram advert or two. However what’s the cope with Atoms, and the way do these footwear examine to all the opposite manufacturers in your feed vying to get in your toes?
What are Atoms?
As a model, Atoms’ most important figuring out attribute is match. It claims that about 60 % of individuals have one foot that’s greater than the opposite (and statistics bear out), that means that greater than half of us are strolling round with one shoe that pinches or gapes or is in any other case a poor match. However herein lies the model’s particular disruption: Atoms’ footwear, which begin at $129, can be found in quarter sizes—not simply half and full—and also you obtain three pairs of footwear with every order, not only one, within the dimension you select and two extra ones. When your cargo arrives, you strive all of them on and hold a shoe that matches finest for every foot, whether or not that finally ends up being equivalent or, say, the half dimension on one foot and the three-quarter dimension on the opposite, and ship the remainder again.
Atoms’ Instagram web page additionally has a definite character, as one would possibly count on of a new-ish, social media-driven shoe model, and one which defines it as a Brooklyn firm, the place its headquarters are situated. This features a picture of giving a pair of limited-edition neon inexperienced Atoms to the storied Inexperienced Girl of Brooklyn, displaying Atoms-shod fashions hanging out in Brooklyn Navy Yard, and recommending The Goldfinch in a glamour shot in the identical location (and describing the 784-page novel about terrorism, drug habit, and artwork thievery as a “enjoyable novel to learn whilst you’ve obtained a while off.”)
Another notable options of Atoms’ sneakers embody a breathable mesh higher, a sole manufactured from rubber and foam, and elastic laces—allegedly so that you solely must tie them as soon as, regardless of how usually you slide them on and off. Some eco-friendly platitudes seem on the location—like a press release a couple of waterless dying course of and a promise to create a trade-in program for the footwear “quickly.” However they appear extra like an afterthought than a centerpiece of the model, not like Allbirds and Rothy’s, who make earth-friendliness an indicator.
Atoms can be found in a single unisex type, referred to as the Mannequin 000, and in unisex sizes by the quarter that translate to males’s sizes 4 to fifteen and ladies’s sizes 5.5 to 16.5 (e.g., a males’s 7.5 is a ladies’s dimension 9 and a males’s 7.75 is a ladies’s 9.25), and one width.
I obtained a pair—or, slightly, three—to put on for just a few weeks to see if Atoms footwear are as well-fitting, comfy, and befitting of a cosmopolitan type as its web site, Serena Williams’ tech mogul husband, and Instagram suggests. (Williams’ husband Alexis Ohanian is an investor in Atoms by his funding agency Initialized Capital).
How do you order Atoms?
Credit score: Atoms
The quiz asks you questions on your type and shoe dimension.
While you go to Atoms’ web site, there’s a tab that prompts you to take a quick quiz to search out your “good match.” It requested my common shoe dimension, if I ever discover myself sporting a special shoe dimension, and whether or not I put on footwear primarily to stroll, stand, bike, sit, or commute—principally, the footwear equal of the quiz I took to search out my good interval merchandise to overview the (disruptive!) menstrual manufacturers Cora and Lola. You need to give Atoms your e-mail deal with to obtain your outcomes, which suggests you additionally begin receiving the model’s advertising emails, however you’ll additionally get a complimentary pair of Atoms socks—which usually price $15—for (unintentionally) signing up. (It’s fairly simple to decide out, the emails aren’t that frequent, and you do not have to take the quiz to order footwear.)
How do Atoms footwear match?
Credit score: Reviewed / Betsey Goldwasser
The footwear are available a pleasant, glossy field.
My toes are a dimension 9. I’m extra sure about this than I’m of most different issues, as I’ve been a dimension 9 since I used to be 13 and my toes skilled a development spurt earlier than the rest on my physique, leaving me with the toes of what would sooner or later belong to a five-foot-seven girl on the body a a lot shorter tween. (The general visible impact of this was lopsided and bottom-heavy, not not like that of some puppies or clowns you will have met in your lifetime.) Over the next 13 years, I’ve not deviated from this dimension, although once in a while, if a model’s sizing is funky (I assume), the half dimension above or beneath matches me higher than a 9. But when I’m ordering one thing on-line, I really feel protected ticking off the scale 9 field with out a second thought. The e-mail I acquired really helpful I’m going with the sizes 8.75, 9, and 9.25, primarily based on my quiz solutions.
However once I acquired my three pairs, it struck me that some issues aren’t an issue till you realize they’re an issue. Each pair match tremendous once I tried it on—if I had been introduced with any certainly one of them and informed it was a dimension 9, I might have accepted it with out query. Because it was, I attempted on every shoe and agonized. Not due to the best way they felt, however as a result of I contemplated every of the six footwear I attempted on for precisely how nicely it match, and if it was higher than the final pair and, actually, each pair of footwear I’d ever worn in my total life.
Each pair felt fairly good once I tried it on—if I had been introduced with any certainly one of them and informed it was a dimension 9, I might have accepted it with out query.
That stated, I can see how this individualized try-on course of might work for somebody who isn’t as sure about their dimension. My editor, Amy Roberts, discovered from a shoe-store dimension scanner that her proper foot is a dimension 7.1 and her left foot is a 7.8, confirming what she knew about her in a different way sized toes. She finally ends up sporting a 7 in sandals, 7.5 in closed footwear, and seven.5 or 8 in sneakers, and may’t put on flats or pumps in any respect except they’ve a strap or elastic again, lest her bigger foot be smushed or her smaller foot step out of the shoe as she walks. I’d think about she’s the precise particular person Atoms had in thoughts—although she says that sneakers, with their laces and stretchy materials, are sometimes the least problematic shoe to suit.
In any case, I went with the scale 8.75 Atoms footwear for each of my toes, primarily as a result of I needed them to look smaller—some recollections by no means depart us, center faculty recollections most of all. I boxed the others again up within the package deal they arrived in and readied them to return from whence they got here. The footwear include a pay as you go return label, so this half was simple. That stated, you must do that instantly. In the event you don’t return the additional footwear inside seven days, Atoms fees you the worth of each pairs of footwear—$258—along with the $129 you spent for the pair you meant to maintain.
Are Atoms footwear comfy?
Credit score: Reviewed / Betsey Goldwasser
Atoms are squishier than different footwear, however not in a foul approach.
Atoms’ soles are each squishier and bouncier than every other footwear I’ve worn. That’s, my toes felt like they sank in whereas standing nonetheless however felt propelled as I walked round. This took some getting used to, however as soon as I did—which took about an hour—it felt heavenly to put on them. In addition they had zero break-in time, so no sizzling spots or different consolation issues from the beginning.
Whether or not they’re extra comfy than a pair of Allbirds sneakers is a matter of desire—I’d say Allbirds soles are firmer, however the higher materials is plusher—however Atoms are positively extra comfy than Stan Smiths, Supergas, and Converse. The skinny mesh higher additionally made my toes really feel gentle and ethereal all through the day.
Tying the elastic laces is funky at first—it’s onerous to yank them into place as a result of they’ve extra give than customary laces—and I needed to retie them a few times. (This might have been person error, although, as I generally is a unfastened shoe-tier.) In addition they stayed tied nearly the entire occasions I slid them on, which I can’t say is the case for all my sneakers. (Once more, the untying points might’ve been my fault.)
What do Atoms footwear appear like in particular person?
Credit score: Reviewed / Betsey Goldwasser
In the event you put on high-waist denims and turtlenecks, you may in all probability like the best way Atoms look.
Within the field, the footwear look not not like orthopedic golf footwear. That is presumably a promoting level, relying on how a lot you purchase into the entire normcore factor, and the way deep into Brooklyn you reside (I used to stay in Bushwick myself). However while you put them on, they give the impression of being similar to any shoe you would possibly see in any startup workplace (that’s, a form of Allbirds, Greats, and Stan Smiths hybrid), although they’re simple to make your personal, relying on the way you type them and what shade you get—they arrive in grey, black, and white, however the model generally presents limited-edition colours like pink and neon inexperienced.
Talking of shade, I obtained the white footwear. The mesh obtained soiled shortly and appeared to point out it greater than white footwear manufactured from leather-based or canvas. Not like Allbirds, they aren’t machine-washable—Atoms recommends utilizing a comfortable bristle brush and a mild cleansing answer—however they nonetheless regarded polished sufficient, even with the grime, and I think about this may be much less of an issue with different colours, reminiscent of black or grey.
Are Atoms price it?
For me, $129 for a pair of informal sneakers is loads—pricier than $95 Allbirds, anyway—and getting a number of totally different shoe sizes despatched to me suddenly appeared to threaten my (apparently precarious) shoe-size safety. Plus, not everybody has the wherewithal to observe by with returning one thing by mail, regardless of how simple it’s (I say this as somebody with a closet plagued by the ghosts of on-line procuring orders I meant to return and by no means truly did). That is dangerous sufficient while you’re caught with one factor you didn’t like a lot, nevertheless it’s particularly dangerous when you must hold 4 further gadgets that didn’t fairly match and for a hefty worth.
However Atoms are comfy, and the exact sizing is difficult to beat for anybody who falls into the inhabitants of individuals with different-sized toes and is concerned by it. Nonetheless, even together with her shoe-size woes, my editor shrugged, “Discuss to me once they come out with flats I can truly put on.”
Right here’s what I feel: In the event you like Allbirds however don’t like matching with everybody in your workplace or having to pick your pair from a sea of equivalent footwear after yoga, Atoms are an equally comfy—albeit costlier—various.
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Costs have been correct on the time this text was printed however could change over time.