What Does “Product High quality” Actually Imply?

1. See: W. J. Abernathy, Okay. B. Clark, and A. M. Kantrow, Industrial Renaissance (New York: Primary Books, 1983); D. A. Garvin, “High quality on the Line,” Harvard Enterprise Evaluate, September–October 1983, pp. 64–75; D. A. Garvin, “Japanese High quality Administration,” Columbia Journal of World Enterprise, in press. J. M. Juran, “Japanese and Western High quality: A Distinction,” High quality Progress, December 1978, pp. 10–18; A. L. Robinson, “Perilous Instances for U.S. Microcircuit Makers,” Science, 9 Might 1980, pp. 582–586.

2. See: Barksdale et al., “A Cross-Nationwide Survey of Client Attitudes In direction of Advertising Practices, Consumerism, and Authorities Relations,” Columbia Journal of World Enterprise, Summer time 1982, pp. 71–86; Middle for Coverage Options, Client Durables: Warranties, Service Contracts, and Options (Cambridge, MA: Massachusetts Institute of Know-how, 1978), pp. 3-127–3-146; “Rising Concern on Client Points Is Present in Harris Ballot,” New York Instances, 17 February 1983.

3. See J. G. Miller, The 1983 Manufacturing Futures Mission: Abstract of North American Survey Responses & Preliminary Report (Boston, MA: College of Administration, Boston College, 1983), p. 14.

4. See: R. M. Pirsig, Zen and the Artwork of Motorbike Upkeep (New York: Bantam Books, 1974); B. W. Tuchman, “The Decline of High quality,” New York Instances Journal, 2 November 1980.

5. See: S. Buchanen, ed., The Moveable Plato (New York: The Viking Press, 1948); G. Dickie, Aesthetics: An Introduction (New York: The Bobbs-Merrill Firm, Inc., 1971), p. 5.

6. See: L. Abbott, High quality and Competitors (New York: Columbia College Press, 1955); Z. Griliches, ed., Worth Indexes and High quality Change (Cambridge, MA: Harvard College Press, 1971); Okay. Lancaster, Client Demand: A New Method (New York: Columbia College Press, 1971), p. 122; Okay. B. Leffler, “Ambiguous Modifications in Product High quality,” American Financial Evaluate (December 1982): 956–967.

7. See: Abbott (1955), p. 129; Okay. Lancaster, Selection, Fairness, and Effectivity (New York: Columbia College Press, 1979), p. 28.

8. See: D. Levhari and T. N. Srinivasan, “Sturdiness of Consumption Items: Competitors versus Monopoly,” American Financial Evaluate (March 1969): 102–107; R. L. Schmalensee, “Regulation and the Sturdiness of Items,” Bell Journal of Economics and Administration Science (Spring 1970): 54–64; P. L. Swan, “Sturdiness of Consumption Items,” American Financial Evaluate (December 1970): 884–894; P. L. Swan, “The Sturdiness of Items and the Regulation of Monopoly,” Bell Journal of Economics and Administration Science (Autumn 1971): 347–357; T. R. Saving, “Market Group and Product High quality,” Southern Financial Journal (April 1982): 856.

9. See: C. D. Edwards, “The Which means of High quality,” High quality Progress, October 1968, pp. 36–39; A. A. Kuehn and R. L. Day, “Technique of Product High quality,” Harvard Enterprise Evaluate, November–December 1962, pp. 100–110.

10. See: Kuehn and Day (November–December 1962); R. M. Johnson, “Market Segmentation: A Strategic Administration Device,” Journal of Advertising Analysis, February 1971, pp. 13–18; P. Kotler, Advertising Choice Making: A Mannequin Constructing Method (New York: Holt, Rinehart and Winston, 1971), pp. 491–497; B. T. Ratchford, “The New Financial Concept of Client Habits: An Interpretive Essay,” Journal of Client Analysis, September 1975, pp. 65–75.

11. See: E. H. Chamberlin, “The Product as an Financial Variable,” Quarterly Journal of Economics, February 1953, pp. 1–29; R. Dorfman and P. O. Steiner, “Optimum Promoting and Optimum High quality,” American Financial Evaluate (December 1954): 822–836; L. J. White, “High quality Variation When Costs Are Regulated,” Bell Journal of Economics and Administration Science (Autumn 1972): 425–436.

12. See: J. M. Juran, ed., High quality Management Handbook, third ed. (New York: McGraw-Hill, 1974), p. 2; H. L. Gilmore, “Product Conformance Value,” High quality Progress, June 1974, pp. 16–19.

13. See: Edwards (October 1968), pp. 36–39; Lancaster (1979), p. 28; H. Theil, Rules of Econometrics (New York: John Wiley & Sons, 1971), pp. 556–573.

14. See: E. Sheshinski, “Worth, High quality, and Amount Regulation in a Monopoly State of affairs,” Economica, Might 1976, pp. 127–137; White (Autumn 1972).

15. See R. B. Yepsen, Jr., ed., The Sturdiness Issue (Emmaus, PA: Rodale Press, 1982), pp. 12–15.

16. See: P. B. Crosby, High quality Is Free (New York: McGraw-Hill, 1979); Gilmore (June 1974).

17. See: G. Boehm, “ ‘Reliability’ Engineering,” Fortune, April 1963, pp. 124–127, 181–182, 184, 186; A. V. Feigenbaum, Whole High quality Management (New York: McGraw-Hill, 1961), ch. 14; Juran (1974), pp. 8-9–8-32.

18. See: Feigenbaum (1961), chs. 10–13; J. M. Juran and F. M. Gryna, Jr., High quality Planning and Evaluation (New York: McGraw-Hill, 1980).

19. See: J. Campanella and F. J. Corcoran, “Rules of High quality Prices,” High quality Progress, April 1983, p. 21; Crosby (1979).

20. See: R. A. Broh, Managing High quality for Increased Income (New York: McGraw-Hill, 1982), ch. 1; Juran (1974), ch. 5.

21. See: Broh (1982); Feigenbaum (1961).

22. See The Client Community, Inc., Model High quality Perceptions (Philadelphia, PA: The Client Community, Inc., August 1983).

23. See Okay. Ishikawa, “High quality and Standardization: Program for Financial Success,” High quality Progress, January 1984, p. 18.

24. See Juran (1974), pp. 2-4–2-9.

25. See E. S. Maynes, “The Idea and Measurement of Product High quality,” in Family Manufacturing and Consumption, ed. N. E. Terleckyj (New York: Nationwide Bureau of Financial Analysis, 1976), pp. 550–554.

26. See: Okay. Lancaster, “A New Method to Client Concept,” Journal of Political Economic system, April 1966, pp. 132–157; Lancaster (1971); Lancaster (1979).

27. See Lancaster (1971), p. 7.

28. See Juran (1974), pp. 8–12.

29. See C. J. Bliss, Capital Concept and the Distribution of Revenue (Amsterdam: North-Holland, 1975), ch. 6.

30. See “Retiring Autos at 14,” New York Instances, 3 April 1983, sec. 3, p. 1.

31. See S. W. Burch, “The Ageing U.S. Auto Inventory: Implications for Demand,” Enterprise Economics, Might 1983, pp. 22–26.

32. See J. A. Quelch and S. B. Ash, “Client Satisfaction with Skilled Companies,” in Advertising of Companies, ed. J. H. Donnelly and W. R. George (Chicago, IL: American Advertising Affiliation, 1981).

33. See: Kuehn and Day (November–December 1962); Johnson (February 1971).

34. See: D. F. Cox, ed., Threat Taking and Data Dealing with in Client Habits (Boston, MA: Division of Analysis, Harvard College, Graduate College of Enterprise Administration, 1967), ch. 11; D. R. Lambert, “Worth as a High quality Sign: The Tip of the Iceberg,” Economic system Inquiry, January 1980, pp. 144–150.

35. See: W. O. Hagstrom, “inputs, Outputs, and the Status of American College Science Departments,” Sociology of Training, Fall 1971, pp. 384–385; D. D. Knudsen and T. R. Vaughan, “High quality in Graduate Training: A Reevaluation of the Rankings of Sociology Departments within the Cartter Report,” American Sociologist, February 1969, p. 18.

36. See Steinway & Sons (Boston, MA: Harvard Enterprise College, HBS Case Companies #9-682-625, 1981), p. 5.

37. See P. C. Riesz, “Worth-High quality Correlations for Packaged Meals Merchandise,” Journal of Client Affairs, Winter 1979, p. 234.

38. See Lambert (January 1980).

39. See Riesz (1979), p. 244.

40. See: H. J. Leavitt, “A Notice on Some Experimental Findings concerning the Meanings of Worth,” Journal of Enterprise, July 1954, pp. 205–210; A. Gabor and C. W. J. Granger, “Worth as an Indicator of High quality: Report on an Enquiry,” Economica, February 1966, pp. 43–70; J. D. McConnell, “An Experimental Examination of the Worth-High quality Relationship,” Journal of Enterprise, October 1968, pp. 439–444.

41. See Riesz (1979), p. 236.

42. See R. A. Westbrook, J. W. Newman, and J. R. Taylor, “Satisfaction/Dissatisfaction within the Buy Choice Course of,” Journal of Advertising, October 1978, pp. 54–60.

43. See “The Shopping for Client: Room Air Conditioners,” a report by Equipment Producer (Chicago, IL: Cahners Publishing, 1979).

44. See Lambert (January 1980).

45. See: P. Nelson, “Data and Client Habits,” Journal of Political Economic system (March–April 1970): 311–329; P. Nelson, “Promoting as Data,” Journal of Political Economic system (July–August 1974): 729–754.

46. See R. L. Schmalensee, “A Mannequin of Promoting and Product High quality,” Journal of Political Economic system (June 1978): 485–504.

47. Ibid., pp. 485–486.

48. See H. J. Rotfeld and Okay. B. Rotzoll, “Promoting and Product High quality: Are Closely Marketed Merchandise Higher?” Journal of Client Affairs, September 1976, p. 46.

49. See C. T. Gilligan and D. E. A. Holmes, “Promoting Expenditure and Product High quality,” Administration Choice (Vol. 17, No. 5): 392.

50. See Barksdale et al. (Summer time 1982), p. 78.

51. See: R. D. Buzzell and F. D. Wiersema, “Modeling Modifications in Market Share: A Cross-Sectional Evaluation,” Strategic Administration Journal, 1981, pp. 27–42; R. D. Buzzell and F. D. Wiersema, “Profitable Share-Constructing Methods,” Harvard Enterprise Evaluate, January–February 1981, pp. 135–144; C. S. Craig and S. P. Douglas, “Strategic Components Related to Market and Monetary Efficiency,” Quarterly Evaluate of Economics and Enterprise, Summer time 1982, pp. 101–111; B. T. Gale and B. S. Department, “Focus versus Market Share: Which Determines Efficiency and Why Does It Matter?” The Antitrust Bulletin, Spring 1982, pp. 83–105; L. W. Phillips, D. Chang, and R. D. Buzzell, “Product High quality, Value Place, and Enterprise Efficiency: A Take a look at of Some Key Hypotheses,” Journal of Advertising, Spring 1983, pp. 26–43; S. Schoeffler, R. D. Buzzell, and D. F. Heany, “Affect of Strategic Planning on Revenue Efficiency,” Harvard Enterprise Evaluate, March–April 1974, pp. 137–145.

52. See Buzzell and Wiersema (January–February 1981), p. 140.

53. See: Schoeffler, Buzzell, and Heany (March–April 1974), p. 141; Gale and Department (Spring 1982), pp. 93–95.

54. See: Buzzell and Wiersema (1981); Craig and Douglas (Summer time 1982); Phillips, Chang, and Buzzell (Spring 1983).

55. See: R. E. Cole, “Enhancing Product High quality by way of Steady Suggestions,” Administration Evaluate, October 1983, pp. 8–12; Garvin (in press).

56. See Campanella and Corcoran (April 1983) p. 17.

57. See: Campanella and Corcoran (April 1983); Crosby (1979); Gilmore (June 1974); H. L. Gilmore, “Client Product High quality Value Revisited,” High quality Progress, April 1983, pp. 28–33.

58. See: R. S. Kaplan, “Measuring Manufacturing Efficiency: A New Problem for Managerial Accounting Analysis,” The Accounting Evaluate (October 1983): 686–705; S. C. Wheelwright, “Japan — The place Operations Actually Are Strategic,” Harvard Enterprise Evaluate, July–August 1981, pp. 70–71.

59. See Phillips, Chang, and Buzzell (Spring 1983), p. 27.

60. See Garvin (September–October 1983).

61. See Crosby (1979).

62. See “High quality Value Survey,” High quality, June 1977, pp. 20–22.

63. See: Gilmore (June 1974); Gilmore (April 1983).

64. See Gale and Department (Spring 1982), pp. 96–97.

65. See Phillips, Chang, and Buzzell (Spring 1983), pp. 38–39.

66. Ibid., p. 37.

67. See M. E. Bader, Sensible High quality Administration within the Chemical Course of Trade (New York: Marcel Dekker, 1983), ch. 1.

68. See: Chamberlin (February 1953); Dorfman and Steiner (December 1954).

69. See: Craig and Douglas (Summer time 1982); Phillips, Chang, and Buzzell (Spring 1983); Schoeffler, Buzzell, and Heany (March–April 1974).

70. See Schoeffler, Buzzell, and Heany (March–April 1974), p. 141.

71. See: Buzzell and Wiersema (January–February 1981); Phillips, Chang, and Buzzell (Spring 1983).

72. See A. R. Andreasen, “A Taxonomy of Client Satisfaction/Dissatisfaction Measures,” Journal of Client Affairs, Winter 1977, pp. 11–24.

73. See H. Takeuchi and J. A. Quelch, “High quality Is Extra Than Making a Good Product,” Harvard Enterprise Evaluate, July–August 1983, pp. 139–145.

74. See: W. Skinner, “Manufacturing — Lacking Hyperlink in Company Technique,” Harvard Enterprise Evaluate, Might–June 1969, pp. 136–145; W. Skinner, “The Centered Manufacturing unit,” Harvard Enterprise Evaluate, Might–June 1974, pp. 113–121; S. C. Wheelwright, “Reflecting Company Technique in Manufacturing Selections,” Enterprise Horizons, February 1978, pp. 57–66.

75. See Wheelwright (July–August 1981).


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